Good marketing is about building relationships. And that starts by making a good first impression. Some of that happens in-person, and sometimes it happens online. The first conversation you have with a new client, customer, or compadre might take place in your office or over the phone. Or it might happen without you at all.
That’s what we mean by “marketing.” Your cool business card, the bold sign on your building, your website, those postcard mailers, any time someone has a warm referral for you and the work you do—all of that falls under the umbrella term “marketing.”
As such, it’s sometimes better to ignore weird marketing lingo.
Forget the words engagement and management and optimization and any other marketing phrase you find annoying. It’s hard to care about words that don’t make sense. But if we go back to basics—back to relationships—then we might be able to clear some things up.
After all, you’re not selling your products and services to robots, Google, or SEO Overlords. This is about human connections. We want to talk with people. And to communicate. We need to use the right words for the situation. And along the way, we better look the part. That’s the core of social media marketing.
Correction: That’s what social media marketing is supposed to be about. Sometimes it misses the mark.
When companies and brands use social media thoughtfully, they’re able to introduce themselves to all types of people in a relatively quick fashion. It’s where people go every day, so the chances of you / your business getting noticed are pretty high. You might compare social media to mixing and mingling at a party. Or you might relate it to your high school yearbook. Imagine you’re at a summer block party with the neighbors.
The social etiquette rules of “real life” still apply.
It’s important to be “your best” in these online scenarios. You don’t want to feel awkward or say the “wrong” thing. You hope you look nice, that people are paying attention to you in the “right” way. (Ahem. These are analogies for writing and finding images for your posts.)
We’re not trying to freak you out. All we’re saying is that if you need a couple buddies to help you navigate these social events, we got your back.
Like, we can be your social media sherpas.
We don’t have all the answers for you, but we do know that it’s a good idea to branch out every once in a while. Mix up your marketing! Try new things! And if you don’t want to be on social media, then don’t worry about it. Put your eggs in other baskets. Then come hit us up when you’re ready to make a change.
It can take some time to come around, and we never want to rush the process. This works like planting seeds. The growth doesn’t happen overnight. We have to keep in touch, to keep sharing our thoughts, posting updates. We plant conversation starters. Get it? Yes, we’re marketing “marketing” right now, but our end goal is really to figure out if we can get along.