We met as colleagues, and we became friends over what we loathe. Hence, frolleagues (friend + colleague). Too often, bad marketing wastes tons of time and money without any real results. We don’t like that. That’s why we like each other.
Our clients usually come to us with a few “marketing scars.” They’ve been burned, and they’re approaching us with caution. And for good reason! This industry can have a bad habit of attracting sneaky people that say they have the answers, secrets, codes, blah blah blah. But don’t let that nonsense fool you.
Marketing isn’t complicated. When done right, it’s just about building relationships. That’s all it’s ever been.